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taste of terroir
Through our exploration of terroir in tequila, we are reminded of the parallel experiences that exist in your glass and on your plate – both expressions of the surrounding environment and the raw materials that come together to craft something real, raw, and authentic. And so, we look at terroir as the essence of time and place beyond the glass.
Thus, Taste of Terroir was born, a documentary series exploring the impact terroir has on the foods we eat, the tequila we drink, and the cultural moments we share. Told in a four-episode journey, we sing the song of our beloved spirit, the land where it comes from, and its enjoyment alongside inspiring gastronomic dishes. And as the official tequila partner of The World’s 50 Best*, the story of terroir continues. Together, we celebrate those in the culinary space who create one-of-a-kind dining experiences while maintaining the integrity of the very raw materials that started it all.
The journey starts now.
episode 1
Terroir
The arid climate, the richness of the mineral soil, the wetness of the earth – this is where the story of terroir begins, for we are a spirit of the earth. Join us in our fields high in Los Altos de Jalisco, where both the land and agave are carefully looked after. In Ocho, we let the agave tell its story – its story of the land from which it came. And for those who listen closely, you will feel it come to life in your glass.
episode 2
AGAVE & RAW MATERIALS
Behold the sacred agave, the fruit of our ancestors and the symbol for all that is good and pure in tequila. With a raw material so rich in history, flavor, and storytelling, it is our responsibility to honor and preserve the agave as it is. Hecho a mano y con corazón, Tequila Ocho is and will always remain 100% puro de agave and 100% additive free.
episode 3
OCHO AT THE TABLE
From the tequila in your glass to the ingredients on your plate, terroir is present at the table. With incredible patience and artisanal skill, we celebrate those who craft these unique experiences reminiscent of a time and place. As the world’s finest sipping tequila, we encourage you to raise a glass (or a Paloma), to these fleeting moments grounded by the land it came from.
episode 4
Family
Family by blood and by choice. Tequila Ocho was born out of friendship, brotherhood, and a deep love for the land. Its legacy continues with the Camarena and Estes families, and the land we leave behind for future generations to tell their own story. This is a legacy of terroir, patience, tradition, and love for tequila and the stories our agaves tell. For we are of the earth and for the earth. We are Tequila Ocho.
The World’s 50 Best Restaurants has reflected and celebrated the richness and diversity of the world’s culinary landscape since 2002. Thanks to its panel of 1,080 culinary experts, as well as its structured and audited voting procedure, the annual list of the world’s finest restaurants provides a snapshot of some of the best destinations for unique culinary experiences, in addition to being a barometer for global gastronomic trends.
*Tequila Ocho is the official tequila partner of The World’s 50 Best